
Director
Joe Dibenedetto is a commercial director renowned for his ability to capture the energy, intensity, and charisma at the intersection of athletics and celebrity. His work blends a timeless cinematic quality with a fresh, modern edge—creating visuals that are both iconic and immediate.Joe’s journey into filmmaking began as an unpaid intern at MTV, where he quickly learned the fast-paced demands of production. He honed his skills as a cinematographer, shooting travel commercials across the globe, refining his ability to craft stunning visuals in any environment. This experience sharpened his instinct for movement, composition, and storytelling—elements that now define his signature directing style.
Today, Joe brings that expertise to the world of sports and entertainment, creating campaigns that don’t just tell a story—they immerse audiences in a visceral, unforgettable experience.
Henry Cavill x MuscleTech - Strength Redefined
Kelloggs x Six Sar - Tastes Like Victory
Six Star - Glory In The Grind (Gronk vs Heath)
Muscletech - Show Your Strong
Fairsquare - The New Way Home
Go Auto - Let's Go
More than stories™
Airfoil is a full-service production studio based in Toronto. We partner with brands, agencies, directors, producers, and filmmakers to create content that uplifts.
Joe Kresta
Executive Producer
David Kalinauskas
Executive Producer
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Address
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