Director

ED McCULLOCH

Ed McCulloch is a director known for cinematic restraint and emotional honesty. His work centers on real people and lived experience, favoring subtlety over spectacle to create films that feel natural, grounded, and deeply human.

He has directed award winning campaigns in more than twenty countries for global brands including Google, Nike, Ford, KIA, IKEA, Hyundai, Volkswagen, Oakley, and ASICS. In 2025, he co founded Highlanders Creative, launching the agency with a cold pitch to Nike that led to a national running campaign featuring Jane Hedengren.

A former ski instructor, car repo agent, vet hospital surgery assistant, and agency art director, Ed brings a wide range of life experience to his storytelling. He lives with his wife and four children tucked into a canyon in the woods.