Director
Alice Gu is an award-winning director and director of photography. A Los Angeles native, Alice began her career as a director of photography, working with renowned directors Werner Herzog, Stacy Peralta, and Rory Kennedy, among others. Her commercial clients for print and live action include TBWA/ Chiat Day, Media Arts Lab, Deutsche, Edelman, Berlin Cameron, Cole & Weber, Pereira & O’Dell, Doremus, Publicis, Beats by Dre, Laird Hamilton, ESPN, FIFA, NFL, NHL, NBA, the WSL, and Apple.Take Every Wave: the Life of Laird Hamilton made its premiere at the Sundance Film Festival in 2017, a documentary film directed by Academy Award nominated director, Rory Kennedy, and lensed by Alice Gu.
THE DONUT KING is Alice’s feature directorial debut and was slated to premiere in the canceled 2020 SXSW film festival. Despite the cancellation, the film won the Special Jury Prize for Excellence in Documentary Storytelling, as well as the Best Documentary awards from the Sun Valley Film Festival, Bentonville Film Festival, Urbanworld Film Festival and Best Emerging Director at the 43rd Asian American International Film Festival. A feature-length documentary about the rise and fall of a Cambodian refugee turned donut tycoon, “The Donut King” is executive produced by Academy Award-winners Ridley Scott and Freida Lee Mock.Alice is following up her directorial debut with a documentary about modern day luthiers while transitioning into the narrative space, developing a feature project with Scott Free Productions.
Genesis - The Electric Dish
Reef - Parenting
UHS - Paige
Ikea x WSL
Devry University - Solving Problems
LA Clippers
More than stories™
Airfoil is a full-service production studio based in Toronto. We partner with brands, agencies, directors, producers, and filmmakers to create content that uplifts.
Joe Kresta
Executive Producer
David Kalinauskas
Executive Producer
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